Air conditioning companies, mortgage companies, doctors, and even teachers are being rated online, and each rating translates to money earned or not earned by the person or company being rated. The numbers may surprise you though: MarketingLand wrote that 90% of customers say that their buying decisions are influenced by online reviews, and we’re not just talking about restaurants or hotels anymore. If you run or manage a business, you don’t need to be told how important online reviews are.
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